In the lockdown years, shoppable live streams were certainly the hot topics, and people loved joining them from the comfort of their lounge. As per Coresight Research, the U.S. Livestream commerce market is expected to hit $11 billion by the end of 2021 and $25 billion by 2023. Young brands like Whatnot and NTWRK raised $220 million and $50 million respectively over the past year. Firework, a Livestream service providing platform, signed deals with many famous names, including Muji and Albertsons. Big tech names like YouTube, TikTok, and Instagram are overcrowding the space, and startups are recruiting more sellers and investing heavily in marketing to compete with them. On the product side, Whatnot is developing person-to-person messaging and more interactive content like games and product discovery features.

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