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Saks.com rolls out its digital Wellness Shop offering a wide range of wellness products

Saks Fifth Avenue’s virtual shop is up and running. The luxury fashion brand now offers around 600 wellness products covering the sexual, relaxation, and men’s and women’s fitness categories. After raising $500M from venture capital company Insight Partners, Saks has split its luxury brand into two sections to offer products like Vitamax blenders, Tangram jump ropes, and sexual gadgets. As per Wall Street Journal’s report, the brand wishes to bag $6B in value and is currently in talks with several underwriters for an initial public offering.

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