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Safeway and Target embed grocery discount offers in the Google Pay app

Google is aligning itself with grocers Safeway and Target to feature weekly grocery discounts on Google Pay mobile app. Shoppers will receive discount notifications and reminders on their phone when a shopper is close to any of the grocery shops. To avail these offers, customers will have to download the Google Pay app and turn location-based services on. To support this venture, Google is partnering with Instacart to provide relevant information to customers.

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