In-store audio ads are gaining popularity among brands and retailers as they seek to monetise retail media surfaces inside physical stores more effectively. Walmart recently began beta testing in-store audio ads on Walmart Radio and plans to offer them more widely to brands in the coming months, providing a new touchpoint for brand marketers. Retailers find in-store audio ads appealing as they can use existing sound systems, avoiding the need for costly digital displays. Vibenomics, one of the tech vendors in this space, has witnessed increased demand for in-store audio ads, with retailers like Kroger and Hy-Vee utilising their services. Retailers are eager to capitalise on in-store digital media, and audio ads offer an easy entry point for experimentation and growth.

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