Global News and Digital
Insights for the Food and Grocery Industry

Retail predictions for the year 2022

The latest research from Forrester stated that in 2024, 72% of US sales in the retail industry will still occur in brick-and-mortar stores. Despite many bottlenecks caused by the pandemic, the retail sector will continue to flourish. The following predictions might rule the future: 1, Sustainability and captivating tech disruptions will keep the consumers amazed. 2, Customers still love to place online grocery orders. Instant delivery firms will have to look for additional profit streams, as grocers kickstart their delivery service. 3, InsiderIntelligence.com foretells that digital retail media advertising in the US will reach $41.37B in 2022. Email marketing will remain the primary advertising source while marketers are still figuring out the effect of SMS marketing. 4, NFTs, a non-fungible and verifiable digital asset on blockchain technology, live stream shopping and the virtual world are attracting young people and creative philosophers. But still, a lot of scepticism is involved regarding their staying power.

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