Brick-and-mortar stores are still relevant and essential for the retail industry, as retail analyst Dana Telsey states. Retailers are coming up with new ideas like store-within-a-store and entertainment-focused outlets to keep the customers linger in malls longer. Retailers have the chance to showcase the latest offerings digitally and grab customers’ attention. The in-store interaction between retailers and consumers is increasing digital engagement. Physical stores help retailers gather consumer data, manage inventory and offer pick up in-store options. Data, speed and store plus product innovations are a lot more relevant now.
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