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Petco hosts a pet fashion show through Facebook Live and tests video commerce

Petco, a health and wellness firm for pets and pet owners, is the latest firm to test video commerce. The pet supplies retailer hosted a pet fashion show and dog adoption drive streamed as “Facebook Live: The Perfect Fit” via Facebook shops. The Live fashion show featured private labels merchandise of Petco, Youly and Reddy. Influencer Arielle Vandenberg hosted the shoppable live stream.

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