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PayPal might acquire Pinterest to add social commerce to the Super-App idea

PayPal is planning to buy the well-known photo-sharing app Pinterest to add social commerce touch to its Super App idea. Bloomberg, a financial and media firm, stated the potential acquisition might value Pinterest at $45B. Financial Times reported that Microsoft also tried to buy Pinterest earlier this year after the social app’s engagement grew by 200%. PayPal is designing a financial Super App to tap into social commerce channels. Consumers can manage tasks through this Super App without installing numerous apps. The app will offer reward points to shoppers and several mediums to make financial payments.

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