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Payment providers Klarna and American Express team up with brands creating shoppable Live content

Financial payment firm American Express and BNPL platform Klarna have signed multiple partnerships to invest in brands creating live shoppable content. As Livestream shopping seems to be the future of e-commerce, many brands are gearing up to connect with platforms equipped with Live shopping tools. Klarna had acquired Apprl and Hero last year and this multi-partnership helps 250,000 retailers connect with influencers to host and promote live shopping. American Express invested in Firework, a platform allowing brands to host live shopping streams. Earlier, giant retailers like Sephora, Walmart and Macy’s have streamed live shopping events through social media apps like YouTube, Facebook, and TikTok.

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