Mars, Inc.’s snacking division joins forces with Unreasonable Group for a three-year partnership aiming to lead the global initiative in redefining food systems for a more regenerative, inclusive, and equitable future. The collaboration, named Unreasonable Food, aligns with Mars’ sustainability goals and seeks to foster a more agile and forward-looking snacking business. Focusing on four pillars, including shaping the future of food and reimagining sustainable packaging, the initiative aims to identify and accelerate impactful solutions through a network of growth-stage entrepreneurs. Over the partnership’s duration, approximately 40 ventures will be selected to address Mars Snacking’s key sustainability challenges. The first cohort will be announced soon, with mentorship from Mars Snacking’s global leadership team and Unreasonable Mentors. The partnership reflects Mars’ commitment to shaping a sustainable food future.

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