Canada’s largest food and drug retailer, Loblaw Cos., is set to launch an in-store audio advertising network in selected locations in collaboration with Stingray Advertising. The partnership will expand the Stingray retail audio advertising network to 300 stores, including Loblaws, Zehrs, Real Canadian Superstore, and other Loblaw Cos. grocery banners. This initiative will enable consumer packaged goods (CPG) brands to connect with millions of Loblaw shoppers during their in-store journey using Stingray’s streaming audio media technology and Hivestack’s place-based ad server and supply-side platform (SSP). This approach can influence purchasing decisions, boost basket size, and engage customers through product discovery and offers from Loblaw’s loyalty programme. The move comes as part of Loblaw’s effort to build an omnichannel retail media network, offering both online and in-store capabilities.

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