Global News and Digital
Insights for the Food and Grocery Industry

Kroger is all set to lay the blueprint of latest digital ecosystem

Kroger is expanding its digital reach and intends to tap more geographical areas like Florida. Kroger will use technology, economies of scale, and retail media to whittle down costs and maximize profit on increasing digital orders. Automated sheds in Ocado will start fulfilling orders this year whose capacity on average is equivalent to 20 stores. Advanced technology and a digital supply chain will be implemented to maximize the shelf life of Kroger’s Fresh produce.

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