Global News and Digital
Insights for the Food and Grocery Industry

Kraft Heinz enters into a multi-layer partnership with Google to augment its online store

With e-commerce trending and gaining consumers, retailers augment their online stores for a seamless digital experience. Kraft Heinz has entered into a multi-layer association with Google Cloud data to leverage its AI solution for increased personalisation and accelerated growth. The retailer will gauge changing consumer behaviour by using first-party data, which will be offered by BigQuery, Google Cloud’s data warehouse. Additionally, the Google Ads marketing strategy will help Kraft formulate the right advertising messages for its consumers. Kraft will soon implement the location-based strategy in-store and online for an updated omnichannel experience.

To read more, visit MediaPost

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

GroceryGeniuses

All Posts

GroceryGeniuses

Curated News and Digital
Insights for the Food and Grocery Industry

HealthGeniuses
IndustryGeniuses
MetaGeniuses
FashionGeniuses
ConsumerGeniuses

GroceryGeniuses

The global food and grocery retail industry is expected to surpass $17T by 2027, expanding at an annual rate of 5%. During this time, digitisation is set to transform the entire food value chain from farm to fork. Our weekly newsletter covers innovations and disruptions in food and grocery industry.

GroceryGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support industry leaders as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.