As consumers eat more at home and order groceries online, Kellogg is starting to notice a massive shift in its digital sales, which are now growing at two to three times what it was before the pandemic. Kellogg’s eCommerce strategy comprises selling via third-party websites such as Amazon, Walmart as well as B2B Commerce allowing grocers to order wholesale stock online. Kellogg has also been piloting direct to consumer meal service in partnership with Deliveroo.
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