Social commerce is taking a new turn as Instagram launches a new affiliate shopping feature that famous influencers are already trying. Content creators such as Blair Eadie created a curated shop and shared affiliate links that take the users to the website. Every time a shopper visits the site to check the products on the Instagram app, the influencers will receive a commission. Over 100 brands, including Sephora, Charlotte Tilbury, BareMinerals, Zara, Laura Mercier, and content creators, are taking part in this new in-app affiliate program. Influencers can earn affiliate commissions that vary from 6-20%. This practice has been here for the past decade and now trending apps are making visible efforts to promote it.

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