Instacart has just launched its first-ever integrated brand campaign called “How Homemade is Made.” This campaign will commemorate the celebration of Thanksgiving and Christmas festivities. Instacart has shed light on the importance of families enjoying themselves together by sharing delicious meals. This campaign also accentuates the delivery firm’s chance to partner with giant grocers and deliver ingredients at shoppers’ doorsteps. The promotion ads will show directly shoppable recipe ingredients with an instant QR code. The delivery platform has partnered with some content creators as well to foster the digital efforts. Instacart was a great help when consumers rediscovered recipes while cooking at home during the pandemic.