Instacart, the famous grocery delivery firm, is expanding its business to balance the increasing grocery delivery costs. Instacart is teaming up with digital experts from Facebook and other apps to develop its digital advertising platform. The delivery firm aims to boost revenues and connect with customers with this move, as a spokesperson of the Wall Street Journal reports. Brands will pay Instacart to get featured on Instacart’s app to increase brand awareness. Instacart’s advertising business generated around $300m in revenue last year, and the firm now wants to generate $1bn by next year.
