Instacart, an early adopter of ChatGPT’s AI chatbot, is utilising generative AI to revolutionise its data science. The grocery tech company is using generative AI internally to empower its employees with easier access to information, faster analysis, and deeper insights. This technology has also allowed the development of internal chatbots that provide answers to frequently asked questions about visualisation, reporting, and experimentation tools. Additionally, Instacart uses OpenAI’s language models to better serve its retail partners by prioritising requests and avoiding duplication of effort. By actively adopting AI technology and continuously improving its capabilities, Instacart aims to enhance the end-to-end consumer experience and optimise its strategies. The company’s focus on AI-driven innovation remains constant as it strives to improve its service for customers, shoppers, and partners alike.

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