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Instacart adds AI-powered features to enhance omnichannel grocery shopping

Instacart has introduced AI enhancements to its digital commerce platform, Instacart Storefront, and its Caper Cart smart carts. The updates aim to provide personalised experiences for retailers and bridge the gap between online and in-store shopping. The AI-powered conversational search enables users to ask open-ended questions in the search bar, while the in-store mode provides insights into consumer behaviour in physical stores. Additionally, the Caper Cart update allows customers to order made-to-order items, improves item detection, and offers in-store rewards. These updates align with Instacart’s plans to expand its AI applications and offer more personalised shopping experiences.

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