Companies halted the process of 1.3% expansion in the rural areas due to the demand going down by 1.1%. Urban cities account for around two-thirds of sales for most retailers. In India, consumers have to cut back on spending on household items due to the consistent inflating prices. The number of goods bought, or volumes, went up just 0.1% in 2021, according to global consumer research firm Kantar Worldpanel (formerly called IMRB). The retailing industry saw a boom in 2020, and sales in the FMCG sector went 4.2%. But now, the industry is facing fewer sales.
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