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Insights for the Food and Grocery Industry

Grocery Outlet’s historic year: Innovative model and community focus prove successful

Grocery Outlet’s exceptional success in achieving over $1 billion in net sales during Q2 is attributed to its unique business model and strong community engagement. The independent operator (IO) system, highlighted earlier by Placer.ai in its 2023 Top Retail Brands to Watch, has garnered substantial interest, with nearly 30,000 leads received last year, representing a 50% increase. Grocery Outlet’s commitment to selecting IOs selectively (accepting less than 1% of applicants) has contributed to its distinctive approach. By offering renowned brands at reduced prices through partnerships with community-based retailers, the company taps into value and connection, propelling its growth. The retailer’s optimistic fiscal outlook, including an expected same-store sales increase of 7% to 8%, underscores its historic year.

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