Many giant grocers now have their own in-house advertising business and technology hubs. This additional advertising business lets grocers like Walmart, Albertsons, Kroger, Target, and Best Buy, including many others, offer data transparency and increased visibility to the partner brands using their platform to run ads. Jason Murray, founder and CEO of Shipium, a supply-chain platform for e-commerce, detailed that customers buy products advertised on platforms like Amazon eagerly. Firms like Procter & Gamble have a specific budget amount, around 20%, allocated toward awareness and brand marketing,  and the rest to the main business. Instacart, Spotify, and Amazon also continue to establish their ad businesses to earn profits.

To read more, visit MediaPost