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Giant Company’s online hub called Giant Direct is thriving as it launches a new store

The Giant Company’s online brand, Giant Direct, is flooded with demand and is overcapacity in the Philadelphia area. The company has now launched a 124,000-square-foot automated e-commerce fulfilment centre (EFC) to fulfil up to 15,000 delivery orders every week and gain digital autonomy. Giant Direct will stock this automated store with essential grocery items like rotisserie chickens and frozen meals. The grocer can then tap southern New Jersey with this fulfilment centre. The latest site will have human workers as well as robots to expedite and automate the tasks.

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