GAP, an American fashion retailer, is entering the Hungarian market and partners with Ganeta Pannónia Kft. GAP will launch a 350 sqm store at Etele Plaza in Budapest’s largest shopping centre. This store will provide an omnichannel shopping experience to customers within Hungary. It will also help customers find the chosen stores or services through a mobile application. The Etele Plaza will have 1,300 parking lots and shoppers can navigate the plaza using a mobile app.