Fresh Thyme Market is the first retailer to offer Merryfield Rewards’ Learn & Earn programme, which uses Cornerstone’s Smart Shelf Tag technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with a smartphone. Fresh Thyme Market will display Learn & Earn in-store signage and QR codes for participating brands, and Merryfield app users will have access to new exclusive incentives and money-saving offers. Fresh Thyme Market has teamed up with Merryfield Rewards Network to provide digital in-store education, exclusive at-shelf digital promotion tools, and a new consumer-facing programme that promotes healthier choices and makes wellness more accessible to more people.

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