Marketers need to keep four retail trends in mind while gauging the post-pandemic shopping habits of consumers. They shouldn’t underestimate the power of digital influence. Google reported that 70% of shoppers purchased from a label after watching a YouTube video and found new brands. Consumers make purchases from ethical and socially responsible brands. Shoppers prefer the convenience of curbside pickup and same-day delivery options. Lastly, unpredictability and rediscovery is the key to shape these habits.
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