Global News and Digital
Insights for the Food and Grocery Industry

Fielo: A digital asset management solution for marketing teams

Fielo’s Digital Asset Management (DAM) is a centralised marketing asset management solution that optimises content development, retrieval, and repurposing for ongoing growth. It enables firms to maintain brand- and legally-compliant marketing assets while also providing users with restricted access. Users may establish standard marketing asset templates for simpler tagging, tag and organise assets for improved searchability and access, track and manage assets and asset versions, and automate process automation using DAM. DAM also promotes agility by streamlining approval processes and reducing time spent on manual operations. Fielo Market is a robust digital asset management engine that enables firms to produce, control, recover, and reuse effective marketing material for long-term success. It offers governance via role-based permissions, tracking of success metrics and KPIs, and cross-channel support for building customisable digital and print products. Users may utilise Fielo Market to expedite content planning and execution, save content development expenses, and adhere to company image and legal restrictions. It also benefits users by increasing conversion and retention rates.

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