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Insights for the Food and Grocery Industry

DoorDash’s ‘Deck the Doorstep’, 12 days of exclusive holiday deals and expansion in grocery partnerships

DoorDash had initiated its Deck the Doorstep event, a 12-day celebration offering exclusive deals from December 1st to December 12th, streamlining holiday hosting and shopping. Users enjoyed limited-time discounts, daily deals, and unique DashPass offers covering groceries, retail, and restaurants, combining local and national favourites on one platform. The event facilitated savings on seasonal cooking essentials, gifts, holiday spirits, entertaining needs, and smart home devices. ALDI, CVS, Dollar General, Sprouts Farmers Market, and Walgreens were among the food retailers offering enticing discounts on specified order values, with DashPass members enjoying added savings. Actress and entrepreneur Shay Mitchell partnered with DoorDash, sharing holiday tips, gift ideas, cocktails, and beloved recipes. Simultaneously, DoorDash aggressively expanded its grocery footprint, integrating eight new partners nationwide and incorporating Save Mart banners and The Fresh Market into its DoorDash Marketplace.

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