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Dollar General to target young, affluent consumers with Popshelf stores

Dollar General, a chain of discounted variety stores, plans to extend its Popshelf stores to 1,000 new locations by 2025. The discounter debuted this new store last year to target younger, wealthier consumers from the suburban areas. As of October 29, the chain has 100 Popshelf stores in six states. By the end of fiscal 2022, Dollar General will pilot international expansion by opening ten stores in Mexico. Generally, the discounter plans to open 1,100 stores including, Popshelf, Dollar General and the international locations. The stores are about 9,000 square feet and carry household items such as seasonal decor and party supplies with other home essentials.

To read more, visit CNBC 

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