Cub, a local grocer in Minnesota, has launched its proprietary e-commerce store with advanced features for a seamless shopping experience. The new online store will let shoppers use My Cub Rewards to access rewards, discounts and digital coupons. The store will fulfil digital customer orders from its centres. Cub has partnered with Capstone Logistics to deliver the grocery orders. The grocer is jumping on the bandwagon like fellow retailers to capture profits from e-commerce presence. The delivery drivers will send texts to update the customers about expected delivery time and an order receipt will be given too.