Consumer data is the secret behind Kellogg's skyrocketing sales during the pandemic

Consumer data is the secret behind Kellogg’s skyrocketing sales during the pandemic

August 4, 2021
AI & Robotics, Americas, APAC, Consumer Trends

Kellogg’s innovative individual-sized packets of snacks drove 7.48% of sales during the pandemic. Kellogg uses algorithms and machine learning to mine consumer data from various sources. Human intuition and a team of highly innovative individuals like Monica McGurk turn the data into doable action plans. The data scientists at Kellogg monitor e-commerce trends to gather behavioural and supply chain data. Kellogg Unit Brand Engagement (KUBE) is a set of data mining processes and a virtual data centre for scientists and growth officers at Kellogg. Kellogg’s future plan include evolving technology and data mining processes to drive growth.