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Comvita, manuka honey leader, signs partnership with THG to generate digital revenue

Comvita, New Zealand’s manuka honey market leader, is implementing a digital strategy with the help of a UK-based digital company, THG Ingenuity. THG has the competitive edge of delivering brands directly to its customers and aims to grow 50% digital sales for Comvita globally in the future. The partners intend to work on exceptional customer service through greater digital capability.

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