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Insights for the Food and Grocery Industry

Coca Cola and Blue Yonder struck a deal to advance the supply chain

Coca Cola HBC has signed a deal with Blue Yonder that is a U.S. based firm providing digital supply chain management software and expertise. Blue Yonder’s SaaS-based Luminate Planning solutions will support end-to-end planning for a 24/7 supply chain and product portfolio. The cloud-based solution will optimise the supply chain of Coca Cola’s bottling partner. It will also sense demand, leverage material and resources, achieve operational agility and digital collaboration to transform it completely.

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