The baking industry is adapting to evolving consumer behaviours, particularly focusing on grab-and-go options with better-for-you and high-quality offerings. Nostalgic flavours like vanilla and chocolate remain popular, but fruity and tropical flavours like lemon and strawberry are gaining traction. Additionally, Hispanic flavours are on the rise, influencing cake trends with lighter, fruity, and tropical options. Consumers are increasingly seeking authentic and healthy baked goods, prompting the creation of better-for-you options, including vegan alternatives. Elegant cake presentation has become a priority, featuring multiple flavours and creative decorations. Key factors for successful cake production include specific gravity, batter temperatures, aeration during mixing, and choosing the right oils and shortenings for optimal flavour delivery. The cake category has seen a notable increase in sales, with a 5.3% growth in July 2023 and an 8.5% increase in the last 52 weeks, reaching $5.5 billion in sales.

Read more from Supermarketperimeter