Bark, a pet retailer and parent company of Barkbox, has signed a partnership deal with REI and similar wholesale retailers. The pet brand will access the new consumer base and get nationwide recognition through these retail collaborations. In 2020, the pet care industry saw a boom. Intelligence firm 1010data reported the revenue for the industry grew 39% during its third-quarter earnings in November, to $120.2 million. However, the cost of media advertising also rose, with customer acquisition costs going up 7% quarter-over-quarter. Bark has about 1.2M subscribers and has teamed up with retail giants such as Costco, Target and has over 23,000 brick-and-mortar locations. Like other startups, Bark went public via a SPAC in June last year, after its inception in 2021.

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