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Apple’s latest retail strategy and eye-dazzling architectural flair is worth praise

Apple has launched new stores in Rome, Istanbul and Los Angelos in 2021 and is making noise for its head-turning store format. The tech giant has turned an ancient palace into its store in Italy. The artwork has graffiti murals and frescos to give an antique look. The second retail outlet is located at Bagdat Caddesi, Istanbul and is inspired by the design of a green oasis. The space has a tree-inspired garden design, and Apple sourced Aksaray Yaylak granite and Turkish limestone for the floor. For its LA-based store, Apple refurbished an old movie theatre and built a grand arched stairway with copper coloured handrails in its lobby.

To read more, visit CNBC 

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