Amazon continues to excel in offering retail space, e-commerce, delivery, supply chain and logistics services. The retail strategy of the tech giant remains an enigma for fellow retailers. This year, Amazon has shut 68 of its physical stores, giving up its Books, 4-star and Pop-Up concepts. It is now focusing on the Whole Foods Market, Amazon Fresh, Amazon Go or Amazon Style stores, powered by its cashier-less Just Walk Out technology. Amazon is gearing up to sell clothes, accessories, and footwear in a 30,000-square-foot facility. As per research firm Numerator, Amazon’s share of CPG sales grew from 2.4% to 3.6% over the previous year. Data firm PYMNTS revealed that Amazon set a new record by capturing 56.7% of US online retail purchases in 2021. After overcoming a few failures, the firm thrives in its e-commerce business. Amazon has increased its annual Amazon Prime membership fee and is continuing its investment in electric delivery vehicles to expand its Amazon Air unit.

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