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Amazon is tapping into TV commerce and seeing success

Amazon is deciding to promote and sell goods through the television medium. With a market value of more than $1.5 trillion, Amazon keeps coming up with the latest ways to pose threats to its rivals. Amazon video ecosystem consists of a prime subscription program, connected devices and ad-driven offering Amazon fire. Amazon CEO, Cheng, said the core challenges are fulfilment and grabbing viewers’ attention from the show to the advertised product.

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