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Insights for the Food and Grocery Industry

Amazon invests in Anycart to rev up online grocery engine and promote impulsive online purchases

Amazon has invested in Anycart, an online grocery firm that offers ingredients to find and cook any recipe. The firms are working on a strategy to urge consumers to make more impulsive online purchases through online product recommendations. This partnership includes Albertsons and Ahold Delhaize to offer shoppable recipes via Anycart. Anycart passes on online orders to retailers like Amazon, Whole Foods, Vons, Ahold Delhaize, and Giant to deliver groceries to customers. Anycart lets the retailers retain customer data.

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