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Albertsons Cos. rolls out Albertsons Media Collective, its retail media network

Supermarket giant Albertsons Cos. has launched its retail media network platform called Albertsons Media Collective. The grocer partnered with CitrusAd, a digital advertising firm, and Merkle, a customer experience management platform, to launch it. Albertsons will offer digital marketing and omnichannel solutions to its CPG partners. These solutions will help the brands connect with their most loyal customers. The grocer will provide shopper-centric and engaging content to customers across Albertsons’ digital properties.

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