Impossible Foods, a firm offering plant-based meat substitutes, had launched its meatless nuggets in restaurants. The firm is about to roll out its offerings to grocery stores towards the end of September. The move came after Beyond Meat rolled out meatless chicken tenders in U.S. restaurants. The meatless nuggets are made up of soy protein and don’t contain heme, an ingredient made from genetically modified yeast. Fuku restaurant’s CEO said 30% of consumers wanted a vegan or vegetarian meal on its fried chicken menu. Giant grocers like Kroger, Walmart and Albertsons will carry the meatless nuggets in their frozen section.
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