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After Amazon, Morrisons is the next grocer to pilot checkout-free stores

After Amazon Fresh, Morrisons is the latest grocer to test the cashierless checkout technology. This concept is known as Project Sarah internally. Morrisons will pilot the cashierless technology at its Bradford head branch and implement it in other stores later. Morrisons is working with US-based tech firm AiFi to use its cameras to track and tally the objects in the customer’s cart. Customers will then scan through their cellphone and complete the transaction. Morrisons is in the middle of accepting a bidding war offered by SoftBank-backed investment firm Fortress worth £6.3bn.

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