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AdAdapted partners with SideChef to offer CPG brands targeted ads and e-commerce capabilities

AdAdapted, a Michigan-based advertising tech solution, has partnered with recipe-driven app SideChef to allow consumer packaged goods brands to target ads to SideChef users and others using apps provided by SideChef Group. The partnership permits brands working with AdAdapted to serve native digital ads to the SideChef platform and app, allowing users to add branded products to their Walmart.com digital carts. The collaboration will expand AdAdapted’s e-commerce capabilities, according to the company, and will provide SideChef’s users with more convenience while building a stronger relationship between the company and the consumer goods community.

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