COVID-19 moved the retail industry to embrace changing dynamics in no time. Five macro consumer trends of future include: The store of the future, brand relevance, digital supply chain, the future of food, ESG (environment, social and governance) ascendance. In the future, firms will adopt more tech-based models including a direct-to-consumer approach. Brands would actively have a social media presence, and keep health and sustainability measures in place. The supply chain will be digitally-enabled with end to end transparency.