Kitchen experts Maxima Kitchen Equipment conducted a survey to analyse the social profiles of British vegan influencers. The list has ranked them as the top-earning content creators. Niki Webster, who runs her page called rebelrecipes, has topped the list of most influential UK vegan content creators. She earns about £1,079 per sponsored Instagram post and bagged various food blogging awards. Holly Pearce, running her Insta page called veganlovinglife, is the second most influential blogger and makes about £785 per sponsored post. The third most influential UK vegan blogger is Jacob King. Holly Jade, the owner of thelittleblogofvegan, has the highest number of average likes per Instagram post. Richard Makin cemented the fourth position as the highest-earning blogger.