In India, the grocery retail structure has become one of the most complicated due to the inception of cash and carry, e-commerce revolution and expansion in new-age B2B providers. The country now has 12 million retail outlets and millions of wholesalers and retailers. The grocery landscape is changing, with three guiding factors paving its way: 1, Digital Adoption: More than 100 million Indians use the internet to make their transactions with the fastest digital adoption. 2, Birth of Startups: India has numerous startups being established lately. 3, D2C ecosystems: The latest evolution is the emergence and growth of an omnichannel Direct-to-consumer ecosystem. For brands wishing to enter and become successful in the market, capabilities in omnichannel, analytics, and personalization matter hugely.