Creative commerce agency TPN has chosen AdAdapted, an advertising technology solution, to drive conversions for its consumer packaged goods (CPG) clients in the food and household cleaning categories. AdAdapted’s platform delivers targeted ads and shoppable content to shopping apps and digital touchpoints, helping products reach consumer shopping lists and carts. By utilising AdAdapted’s AI-powered platform, TPN clients can engage shoppers with personalised ads based on their purchase history, retargeted keywords on shopping lists, and other data points. The technology provides a frictionless path to conversion, resulting in a near 2% click-through rate, 11 times higher than the industry standard. As the partnership grows, AdAdapted and TPN plan to explore new ways for brands to connect with shoppers during the pre-shop phase beyond the current categories.

Read more from Progressivegrocer