Grocery e-commerce platform provider Mercatus has teamed up with marketing technology company Eagle Eye to offer more personalised and targeted digital promotions to its users. The collaboration aims to enhance online shopping experiences and improve the performance of loyalty programmes for Mercatus’ customers. The partnership enables Mercatus to provide cutting-edge customer engagement solutions, revolutionising e-commerce experiences and helping clients stay ahead of the competition. Through Eagle Eye’s real-time customer data, Mercatus can create personalised promotional initiatives based on users’ preferences and shopping habits. Eagle Eye, known for its work with grocery retailers, including Giant Eagle, Southeastern Grocers, Loblaw Cos., Asda, Sainsbury’s, and Tesco, looks forward to collaborating with Mercatus and enabling grocery retailers to forge deeper connections with their customers in the ever-evolving e-commerce landscape.

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