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Amazon to become a traditional grocer as it plans to close 4-star and Pop Up outlets

The grocery industry keeps growing and attracting more tech firms to join and thrive with the latest technology disruptions. Amazon plans to shut all of its 4-star, Books, and Pop Up outlets to focus on becoming a grocer and fashion retailer. After closing its retail outlets, the tech giant will augment Amazon Fresh, Whole Foods Market, Amazon Go and Just Walk Out technology. It is also building new roles for its employees working at the Pop-Up and 4-star stores. For employees planning to leave Amazon, the firm will offer them a lump sum amount and fringe benefits as severance. This move is an example of firms like Amazon choosing unconventional ways and piloting new concepts to grow their business.

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