Blue Bottle Coffee, a coffee chain from California, has launched its first-ever cafe in Shanghai, China. The outlet, located in an ancient facility, received an overwhelming response from around 300 consumers on its launch day. The warm welcome by consumers depicts that although Chinese youth loves to have their ancient hot teas, they are also ready to embrace chilled and brewed coffee drinks. As per Nikkie Asia, Blue Bottle Coffee has won many hearts in Asia and is expanding further to capture more consumers in Hong Kong, Japan and South Korea. Last year, there were 6913 coffee shops opened in Shanghai – more than in Tokyo, London and various other urban cities.
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